OVERVIEW
Tourism and hospitality are central to the Greek economy, driving investment, real estate development, and innovation across the broader business landscape. The sector is shaped by regulatory complexity, sustainability considerations, and evolving consumer expectations, creating both significant opportunities and inherent risks.
We advise leading market participants across the full tourism and hospitality value chain — from international hotel brands, owners, and operators to investors, digital platforms, and alternative accommodation providers. Combining legal and tax expertise, we support clients in structuring investments, navigating regulatory frameworks, and executing transactions with confidence in a dynamic and competitive environment.
Our experience spans hotel owners and operators, both global brands and independent groups, management companies, travel agents and tour operators, booking platforms and aggregators, short-term rental and alternative lodging providers (including glamping), and tourism experience providers. We also advise investors and a wide range of ancillary businesses, including aviation, cruise, and private transport operators, as well as payment, technology, and data service providers.
Areas of expertise
Real Estate
Hospitality investments are fundamentally driven by real estate strategy. We structure acquisitions, developments, and complex hospitality projects advising also on construction, town planning and environmental issues which are fundamental to these investments. We advise on long-term lease agreements, time-sharing agreements, resorts and tourism infrastructure, as well as on the real estate aspects of the financing of hospitality assets, delivering commercially robust, risk-mitigated solutions that maximise asset value.
Regulatory
We guide clients through the complex regulatory landscape governing tourism and hospitality at both national and EU level. Our expertise covers licensing, permitting, health and safety, and consumer protection, enabling clients to operate with certainty and avoid disruption.
Environmental
Environmental and sustainability considerations are increasingly shaping investment, development, and operational decisions across the tourism and hospitality sector. We advise clients on environmental compliance, sustainability-related regulatory requirements, and the environmental aspects of hospitality developments and operations. We support clients in meeting evolving ESG expectations and aligning their business strategy with long-term sustainability objectives.
Commercial & Contracts
We structure and negotiate the full spectrum of commercial arrangements underpinning hospitality operations — including hotel management, franchise and licence agreements, reservation and distribution arrangements, and joint venture structures. We also advise on strategic partnerships with travel platforms, aggregators, and technology providers, ensuring commercially balanced and forward-looking outcomes.
Intellectual Property
We protect and maximise the value of IP assets that underpin brand value in the hospitality sector, including trademarks, designs, copyrights, domain names and digital assets. Our team advises on all aspects of IP, from registration and portfolio management to licensing, marketing and franchising, enforcement, and dispute resolution, supporting brand growth across competitive markets.
Advertising
We advise on advertising and marketing strategies in the tourism sector, ensuring compliance with consumer protection and advertising regulations. Our approach enables clients to balance creative impact with regulatory certainty.
Financing
We structure and negotiate financing arrangements for hospitality projects, including debt and equity financing, project finance, and refinancings. We work closely with lenders, sponsors, and investors to deliver bankable and strategically aligned financing solutions.
Mergers & Acquisitions
We advise investors, buyers, and sellers on transactions across the tourism and hospitality sector, from single-asset deals to complex, multi-jurisdictional acquisitions. Our work spans the full transaction lifecycle, including due diligence, structuring, negotiations, regulatory approvals, and post-completion integration.
Business Restructurings
We support clients in restructuring their operations in response to shifting market conditions, financial pressures, and evolving business models. Our approach is pragmatic and commercially focused, enabling clients to stabilise operations, enhance performance, and position for sustainable growth.
Tax & Accounting
Our integrated legal and tax team delivers structuring solutions that optimise tax efficiency while ensuring full regulatory compliance. We advise on VAT, fiscal incentives, and structuring, aligning tax strategy with broader investment and operational objectives.
Employment
We advise on all aspects of employment in the tourism and hospitality sector, including workforce structuring, contractual arrangements, and regulatory compliance. We address sector-specific challenges such as seasonality, flexible working models, and multi-site operations, while also advising on health and safety, pay equity, and evolving employment obligations.
