To protect consumers, the Act of Legislative Content dated 11.03.2026 entitled “Urgent measures to combat unfair profiteering” (Government Gazette A' 37/11.03.2026), introduces a cap on gross profit margins for goods essential to consumers’ nutrition and daily living. The measure will apply until 30.06.2026, with the aim of preventing unfair profiteering amid developments in the Middle East.
At the same time, the Ministry of Development has published a draft law for public electronic consultation until 13.03.2026, introducing mandatory special labelling for pre-packaged products whose quantity has been reduced without a corresponding reduction in their price.
Cap on gross profit margin from products essential for nutrition and daily living
Until 30.06.2026, it is prohibited to earn a gross profit margin from the sale of any product essential for the nutrition and daily living of consumers where the gross profit margin, calculated on a per product-code basis, exceeds the average corresponding gross profit margin recorded in 2025. The Independent Authority for Market Control and Consumer Protection is responsible for receiving complaints and determining any violations of this prohibition, while the administrative fines provided for range from Euro 5,000 to 5,000,000.
Labeling of products whose quantity is reduced without a proportional reduction in their price (“shrinkflation”).
The draft law of the Ministry of Development, as published and submitted for public consultation, provides for mandatory special labelling of pre-packaged products whose quantity is reduced without a proportional reduction in their sale price — so that the unit price at which they are sold is higher than the unit price applicable prior to the quantity reduction. The special labelling requirement applies to the sale of products both at physical points of sale and on electronic platforms and must remain in place for a minimum of two months from the date on which the product was (a) first placed on the market in its reduced quantity, and (b) offered by each retail business. The obligation to affix and maintain the labelling falls on retail businesses; however, the cost of producing and distributing the labels is borne entirely by the businesses that manufacture or import the product into the Greek market.
Finally, the Independent Authority for Market Control and Consumer Protection is designated as the competent authority for identifying violations of the above, while the draft law provides for fines ranging from Euro 5,000 to 2,000,000, as well as public disclosure of the name of the infringing party. Further details regarding the method of labelling, the inspection procedure, and the escalation of fines will be determined by ministerial decision, in accordance with the draft law.